Contacto - Bigworks

Salesforce’s Email New Deliverability Features

Arun Kumar — Fri, 11 Apr 2025 06:08:55 +0000

Salesforce, a leader in customer relationship management (CRM), has recently introduced a suite of email deliverability features designed to optimize email performance and enhance marketing outcomes. This article delves into these new tools, their impact on email marketing, and provides insights backed by data and case studies. Understanding Email Deliverability Email deliverability refers to the […]

The post Salesforce’s Email New Deliverability Features appeared first on Bigworks.

Data Privacy in Email Marketing: Navigating New Regulations in 2025

Arun Kumar — Fri, 28 Mar 2025 06:45:40 +0000

Adapting to Evolving Data Privacy Laws for Effective and Compliant Email Campaigns Introduction In 2025, the email marketing landscape is significantly shaped by stringent data privacy regulations. Marketers must adeptly navigate these evolving laws to maintain consumer trust and ensure compliance. This article delves into the latest regulations, offers practical strategies for adherence, and highlights […]

The post Data Privacy in Email Marketing: Navigating New Regulations in 2025 appeared first on Bigworks.

Strategies for Crafting Compelling Newsletters That Respect Subscriber Boundaries

Arun Kumar — Fri, 21 Mar 2025 09:50:34 +0000

Introduction In today’s digital landscape, email newsletters remain a powerful tool for businesses to connect with their audience. However, striking the right balance between keeping subscribers informed and overwhelming them is crucial. This article explores effective strategies to maintain subscriber engagement without inundating their inboxes. Understanding Email Fatigue Email fatigue occurs when subscribers become overwhelmed […]

The post Strategies for Crafting Compelling Newsletters That Respect Subscriber Boundaries appeared first on Bigworks.

Ready to use email templates for Fintech companies

Arun Kumar — Fri, 23 Aug 2024 05:57:39 +0000

If you’re managing a fin-tech startup, you’ll need to keep your customers informed about various transactions, updates and keep engagement consistent. But where do you begin? We’ve simplified emails for all things fintech, from the first welcome communication to invoice updates. Go ahead, and start emailing! you’re looking to get started with emails for your […]

The post Ready to use email templates for Fintech companies appeared first on Bigworks.

Emails templates ideal for kickstarting your email marketing efforts

Arun Kumar — Fri, 09 Aug 2024 06:06:35 +0000

Email marketing is the continuous effort put in by businesses big and small. There’s a reason why our inboxes are always full and many a time we end up clicking on the offers we receive. But if it weren’t for emails we wouldn’t get to know about transactions, deliveries, changes in settings, and so many […]

The post Emails templates ideal for kickstarting your email marketing efforts appeared first on Bigworks.

A guide to transactional emails

Arun Kumar — Fri, 26 Jul 2024 06:38:44 +0000

In this article, we discuss how to get the most out of your transactional emails and become better from the get-go in the eyes of the client. You will see examples of really good emails and evaluate the potential of how such emails can improve your business. Whenever your customer makes a purchase, subscribes to […]

The post A guide to transactional emails appeared first on Bigworks.

Send emails to only those customers who want to see them! Here’s how:

Arun Kumar — Fri, 31 May 2024 09:48:26 +0000

Introduction You may have heard the oft repeated refrain that “personalization is the key to great email campaigns”, but more often than not that’s where the advice stops. Nothing further is added or given. So, if you ever wondered what audience segmentation exactly is, why is it important and how you can implement it, look […]

The post Send emails to only those customers who want to see them! Here’s how: appeared first on Bigworks.

Google is changing it’s email policies from April and businesses need to keep up!

Arun Kumar — Fri, 29 Mar 2024 15:47:54 +0000

Mass emails are an important tool in the arsenal of a marketer. These help build personalized channels of communication with their clientele in a near-instantaneous manner. From welcoming a customer into a business to being able to provide them with important updates on a product or service, mass emails do it all. What’s more, when […]

The post Google is changing it’s email policies from April and businesses need to keep up! appeared first on Bigworks.

Forget cold calls, start sending cold emails!

Arun Kumar — Fri, 22 Mar 2024 11:53:54 +0000

According to most customers, email consistently remains one channel with which they resonate and interact. Most people check offers, updates, and transactions via email on their phones. As a result, outbound emails have increased by 15-20% and are proving to still be effective. With the advent of AI, marketing and its practices are growing to […]

The post Forget cold calls, start sending cold emails! appeared first on Bigworks.

Automate your marketing tasks and watch ROI go up!

Arun Kumar — Fri, 01 Mar 2024 09:09:53 +0000

Pros of Marketing Automation We’d like to ask you a question: What should happen when a customer clicks on “sign up” but drops off before completing the process? Option 1: When informed, someone from the sales team should manually find their details and then try to reach out. Option 2: An email should automatically be […]

The post Automate your marketing tasks and watch ROI go up! appeared first on Bigworks.